MARKETING FLYER TO USE IN YOUR COUNTRY
Below is a presentation you can use to send out to potential clients in your country: NEW FORMAT OF MARKETING FLYER (In the most competitive market conditions currently prevailing internationally, most of the marketing flyers? of a general nature including introductory letters and printed material, would not leave any significant impact on the potential buyers or sellers. More than 80% of flyers are estimated to go into a waste-paper basket without even reading, while balance 19% or so went to cold-storage indefinitely. Potential buyers or sellers hardly consider less than 1% marketing flyers for a response. In view of the above, it is strongly recommended to first pay a visit to the potential sellers or buyers (manufacturers) and must get in touch at least with the concerned manager or even a junior person handling the affairs of export or import department. GRW Agency should manage to get his or her enough time to take following steps: i) Exchange of business-cards.ii) Very brief introduction of GRW Agency and GRW Global Corporation.iii) Try to get from him or her, major commodities being exported or imported.iv) Take a leave, promising him or her, to provide further details to him or her, along with printing material or CD or any other documents, if any, soonest possible. GRW Agency may write a letter on the GRW Agency's official printed letter head (to be dispatched preferably thru courier service or via post), contents could be similar to the following text: Kind Attn: Mr. / Ms. - Export or Import Department Thank you so very much for receiving the undersigned in your office on_________and as discussed, I am pleased to confirm as under: • Our Principals GRW GLOBAL in the US and in the UK, holding rich experience of over 58-years in International Trade and Financial Services.• GRW’s international activities include: TRADE WORLWIDE, EXPORT, IMPORT, TRIANGULAR TRANSACTIONS , NUMEROUS PRODUCTS, DIFFERENT ORIGINS, AVAILABLE UNDER SINGLE GRW’S PLATFORM, (ONE-WINDOW OPERATION). 1. Cement, all types, Clinker.2. Long Grain Rice (White and Parboiled different broken %)3. Minerals Ores (Chromites, Manganese, Iron, Copper), Brass Ingots.4. Bitumen,5. Sugar (Raw, Brown & Refined white crystal), 6. Iron oxide, mill scale.7. Edible Oil (Sunflower oil, soybean oil, corn oil, vegetable oil);8. RBD Palm Oil;9. Livestock, Fresh Frozen Meat, Frozen Chicken and chicken products;10. Urea and other Fertilizers.11. Wheat (hard winter wheat, soft wheat, Wheat Bran, Wheat Flour);12. Corn, Feed Barley, and many other products... http://www.grwglobal.com/ .
ADDITIONAL INFORMATION ON MARKETING IDEAS:
EACH COUNTRY HAS DIFFERENT SITUATIONS THAT DO NOT MAKE IT FEASIBLE TO FOLLOW ALL IDEAS BELOW, BUT WE KNOW THAT IF YOU GIVE IT A TRY AND TRY TO COVER YOUR WHOLE COUNTRY IN A SYSTEMATIC FORMAT, THAT IT WILL EVENTUALLY PAY OFF. YOU CAN DIVIDE YOUR COUNTRY INTO SECTIONS AND CONTACT THE VARIOUS GOVERNMENTAL AGENCIES FOR DIRECT PRODUCER PRODUCT AND BUYERS OF THE PRODUCTS WE SELL AND ATTEMPT TO EMAIL, CALL OR WRITE, SKYPE OR WHATSAPP THEM OR GO SEE THEM. YOU GET OUT WHAT YOU PUT INTO ANYTHING YOU DO AND WE HOPE YOU PUT MAJOR EFFORT TO PROMOTING GRW IN YOUR AREA. MARKETING IDEASWE KNOW THAT GRW AGENCIES ALL HAVE DIFFERENT FINANCIAL BUDGETS FOR MARKETING IN THEIR COUNTRY. WE ALSO KNOW THAT NOT ALL AGENCIES CAN PERFORM SOME OF THE DUTIES THAT OTHER GRW AGENCIES ARE DOING. WE ONLY RECOMMEND SOME OF THE METHODS HERE SO AS TO GIVE GRW AGENCIES IDEAS ON MARKETING SUBJECT TO THEIR FINANCIAL CAPABILITY FOR DOING SUCH.ONE GRW AGENCY TOOK OUR TOTAL PRODUCT DATA AND CREATED A DVD/CD THAT HE DISTRIBUTES TO VARIOUS BUYERS IN HIS COUNTRY. ANOTHER IDEA IS TO GO TO THE TEMPLATE FROM THE FLYER SECTION OF THIS WEB SITE AND EMAIL OR MAIL IT OUT TO POTENTIAL CLIENTS IN YOUR AREA. (YOU COULD ADJUST IT TO FIT YOUR SITUATION AND COUNTRY.)MORE INFORMATION ON MARKETING WILL BE ADDED HERE FROM TIME TO TIME, SO PLEASE KEEP CHECKING BACK ON THE MARKETING SECTION. THESE MARKETING IDEAS ARE PUT HERE FOR YOUR USE TO BETTER PROMOTE GRW PRODUCTS AND SERVICES IN YOUR COUNTRY. REMEMBER, THE MORE CREATIVE YOU GET ON MARKETING THE PRODUCTS AND SERVICES OF GRW, GIVES YOUR AGENCY BETTER OPPORTUNITY TO BECOMING SUCCESSFUL! WHAT ARE SOME IDEAS TO HELP ME MARKET GRW SERVICES IN MY COUNTRY OR AREA? GO TO YOUR PORT AND SEE WHAT IS BEING IMPORTED AND BY WHOM AND CONTACT THEM WITH OUR PRODUCT LIST AFTER YOU STUDY WHAT WE HAVE TO OFFER.GO TO LOCAL GOVERNMENTAL AGENCIES TO GET LISTS OF IMPORTERS IN YOUR COUNTRY AND SEND OUT EMAILS TO THEM WITH OUR PUBLIC WEB SITE WWW.GRWGLOBAL.COM . (THERE ARE SOME FLYER TEMPLATES YOU CAN USE ON THIS SITE TO SEND TO PRODUCERS AND BUYERS)SINCE YOU ARE CONTRACTED AS OUR AGENCY THEN YOU ARE SAFE IN GIVING OUT THE PUBLIC WEB SITE SINCE WE WILL ALWAYS INFORM YOU OF ANY EMAILS FROM YOUR TERRITORY.MAKE PHONE CALLS TO PRIVATE AND GOVERNMENT FIRMS LETTING THEM KNOW OF GRW SERVICES.MAKE PERSONAL VISITS TO BUYERS IN YOUR TERRITORY.FOR THOSE WHO CAN AFFORD TO ADVERTISE IN THE NEWSPAPER, OR TRADE MAGAZINES IN YOUR AREA, THEN THIS IS A GOOD IDEA TOO.MARKETING GRW COMMODITIES WITH BANKS IN YOUR COUNTRYIf you contacted all the major banks in your country via first their head offices, and then via some of the branches offering our commodities, we think you would be surprised at the number of clients that would come your way.Even some of the bank officers would send over clients to you, especially if they got a little financial remuneration for doing such too. You will be surprised by cultivating relationships with bankers, bank offers, export and LC departments of banks in your area that will cooperate with you and send you business. You will never know unless you try it.
MORE MARKETING IDEAS YOU CAN ASK YOUR VARIOUS GOVERNMENT AGENCIES WHAT PRODUCTS THEY ARE IMPORTING AND YOU CAN LET US KNOW SO WE CAN QUOTEYOU CAN CHECK ALL THE IMPORTERS, TRADERS, BUYERS IN YOUR COUNTRIES OF VARIOUS GOODS AND SERVICES TO SEE IF WE CAN PROVIDE A QUOTE FOR THEM. HOW CAN YOU PUBLICIZE GRW PRODUCTS AND SERVICES IN YOUR AREA?YOU CAN RUN ADVERTISEMENTS IN YOUR LOCAL NEWSPAPERS, TRADE MAGAZINES AND OTHER MEDIA.AVENUES IN YOUR AREA. SINCE GRW DOES NOT SUBSIDIZE THESE ADVERTISEMENTS, ONLY YOU AS THE GRW AGENCY CAN DECIDE WHAT YOU CAN AFFORD TO DO IN YOUR AREA IN ADVERTISING. FOR THOSE WITH LITTLE OR NO ADVERTISING BUDGET, THEN YOU CAN GET CREATIVE IN WAYS TO LET CLIENTS KNOW THE GRW PRODUCTS AND SERVICES. YOU CAN CALL CLIENTS. YOU CAN MAIL COPIED DATA FROM OUR WEB SITE OUT AND PUT YOUR NAME, ADDRESS, PHONE AND YOUR EMAIL ON THEM. HOW INSTANT MESSAGING CAN HELP YOU?The instant messenger Id's to reach GRW are:skype: grwglobalwww.skype.com/ and the WhatsApp ID can be provided you if you email asking for it. It only takes a few moments. Once you get your id, then email GRW at grwglobal@aol.com with cc to jbradley@grwglobal.com with your new Skype id. WHATSAPP ID WILL BE GIVEN ON REQUEST.Always use your agency code number when communicating with GRW.SENDING EMAILS BACK AND FORTH CAN LOSE A LOT OF TIME, BUT BY USING THE FREE SKYPE OR WHATSAPP PROGRAM, ALLOWS YOU TO EITHER USE VOICE TO TALK FOR FREE OR TYPE FOR INSTANT MESSAGE AND INSTANT REPLY. IF WE ARE NOT ONLINE WHEN YOU MESSAGE US OR VICE VERSA, THEN THE MESSAGE IS LEFT FOR A REPLY WHEN EITHER GRW OR YOU SIGN BACK ON.PLEASE TAKE ADVANTAGE OF THIS INSTANT MESSAGE IDEA AS IT CAN GREATLY INCREASE OPPORTUNITIES FOR QUICKER ACTION WHICH COULD LEAD TO MORE SUCCESS ON CONCLUDING YOUR BUSINESS. THIS THEN LEADS TO GREATER PROFITS FOR YOU. IF YOU HAVE ANY MARKETING IDEAS THAT WE CAN SHARE WITH OTHER GRW AGENCIES, THEN PLEASE EMAIL THEM TO grwglobal@aol.com AS THE SUCCESS OF ONE AGENCIES CAN HAVE POSITIVE BENEFITS FOR OTHER GRW AGENCIES TOO. SUGGESTIONS FOR MAKING AN EFFECTIVE MARKET PLAN A. Set-up and Support Sources Before we start to develop a marketing plan, the developer must know following facts: 1. What type of commercial operational set up is available plus staff strength.2. Source of support including product support coming from (whether from Principals or Suppliers);3. What sort of commodities/products would be involved.4. Target Markets (whether domestic, exports, imports, distribution, agency). Let us find out proper answers of the above questions. 1. Suppose you have a one-room office equipped with necessary office stationary including computer, one assistant and one office-boy.2. Your company is one of the exclusive GRW Agency in a particular territory. Agency?s main function is to find buyers in the territory for the goods being imported from overseas, and at the same time to find sellers (preferably manufacturers) being exported to overseas countries from the territory. Both import and export trade has to be routed via GRW’S s unique Trade Platform.3. You will have to select about 3 products for exports from the territory and 3 products for import into the territory.4. Target markets for exports would be recommended by the GRW, while the supply sources for the goods to be imported into the territory shall be arranged by the GRW as well. In this way your agency is lucky to have GRW, which is ready and willing to do all legwork for getting buyers for the products being offered from you for exports, and to dig out competitive and reliable supply sources for products as and when required in the territory from time to time. B. OBJECTIVES Once the set-up and support chain is done, then you should decide what are your objectives, in other words what you expect to get from the marketing plan. Therefore your 2nd step should be to jot-down the objectives from an effective marketing plan. 1. To keep the prestigious GRW Agency intact.2. To make reasonable profit on a regular basis.3. To improve exports and imports trade by adding more commodities/products.4. To expand commercial activities by bringing new products and increasing staff strength.5. To enhance business volume, initially on yearly basis, then half-yearly basis, then quarterly basis and finally on monthly basis C. HOMEWORK FOR THE AGENCIES Third step for each GRW agency should be to get all relevantinformation that is necessary for survival in commercial trade. Therefore, each agency will have to do complete home-work of each respective territory before jumping to develop a marketing plan. Homework includes following: 1. To study the GRW websites (Private / Public) thoroughly until each and every page is fully understood. It may take a week, a month or even more, but before an agency take any further action, the agency has to understand what sort of facilities and financial assistance are being offered from the platform of GRW, plus various products and commodities that are available from different origins under the single platform. IT IS OBVIOUS WITHOUT HAVING KNOWLEDGE OF THE FACILITIES, VITAL INFORMATION AND PRODUCTS FROM DIFFERENT ORIGINS AVAILABLE AT GRW, THEN HOW ONE WOULD BE ABLE TO MARKET THE PRODUCTS TO THE POTENTIAL CLIENTS (WHETHER IT IS FOR IMPORT INTO A TERRITORY OR EXPORT FROM A TERRITORY). Since fresh information, changes in prices, availability of new products/commodities, etc. are normally done on GRW websites from time to time, it is therefore highly recommended to visit all GRW websites regularly.2. To identify the products to initially deal with (only those products/commodities should be identified over which an agency has a little control, for example information about the products, an access to couples of established dealers/importers/exporters, etc.3. To visit personally the Chamber of Commerce Office, Port and Customs, in order to get list of the products/commodities that are available for export from your territory and list of the products that are being imported into the territory. You can easily identify the products of interest from the lists obtained from the Chamber of Commerce and from the Customs.4. To get in touch with the shipping companies or shipping agents, shipping brokers, to get indicative freight rates for containerized vessel and for break-bulk (shipload of about 15,000 tons of rice or wheat or sugar) from port of origin to one of the regular ports of your territory. May I REPEAT FREIGHT WOULD BE ONE OF THE KEY FACTORS WHILE CONCLUDING ANY TRANSACTION WITH THE POTENTIAL CLIENTS. THEREFORE, AN UPDATE KNOWLEDGE ON FREIGHT MARKET HAS TO BE AVAILABLE WITH YOU.5. In addition to the clients which are already in the Agency?s list, the agency should pay personal visits to Chamber of Commerce, Trade Associations of different products, and other similar bodies, to get list of manufacturers, exporters and importers limited to the commodities and products, short-listed by the agency.6. Once the list is obtained, then ensure that the companies are regular business people and their track-record is OK. For the financial soundness and successful track-record could easily be obtained from Banks, Chamber of Commerce, while market reputation could be received from number of traders operating in each respective territory.7. Once the products/commodities are identified, you should start contacting personally the respective manufacturers, millers, processors, miners, stockiest for obtaining initially indicative prices for the respective commodities including packing mode, specifications, delivery period, expiry date (if any), port of loading, payment terms, and other terms, if any. From importers you may get specific inquiry for the products/commodities the potential importer is interested, in order to get competitive offers through GRW Head Office.8. Agency should conduct a brief market study, limited to the products selected initially, in respect of the prevailing prices of products made by different manufacturers, specifications, packing modes available, products support, etc. etc. C-2 ADDITONAL . HOMEWORK FOR THE AGENCIES<> An agency must have update information on the following: 1. import & export policies, prevailing in the territory. 2. Customs Tariff (government taxes applicable on imports of the products and commodities, identified by the agency initially). 3. Customs Tariff (government taxes, if any, applicable on exports of those products and commodities that were identified by the agency initially or any subsidy allowed from the government on exports of a particular product). Commercial trade is always governed based on the trade policies and customs tariff, as announced by the government from time to time. Each country's commercial trade policy plus customs tariff is linked with the commercial trade policy plus customs tariff of the other country (exporting or importing country). Trade between two countries would only be possible if the policies of each country are found competitive enough to be beneficial for both the countries. D. Development of Marketing Plan After successful completion of A, B and C, three steps, you would be ready to develop an effective marketing plan. The agency making a marketing plan has to actively and aggressively engaged in commercial transactions right from the beginning and be involved until the transaction is finally executed to entire satisfaction of the buyer and the seller strictly in accordance with the terms and conditions of the contract/agreement. Following promotional ideas are suggested to include in the proposed marketing plan. 1. To draft a short introductory letter with several attachments.2. You may select the first 5 potential customers from your list and start paying visit them one-by-one. After the first 5 customers are done, then you select the other 5-customers on the list and so on.3. Do not make a prior appointment. You may end up in the situation where the potential customer refused to meet you without a prior appointment. You can always tender your apology for not taking prior appointment, but at the same time request for a fresh appointment on the day suits to the customer. You may tell the person you represent one of the international groups from the US, which you wish to introduce to the potential customer. But never give the introductory letter to the person; you may, however, hand over your business-card for onward delivery to the concerned person. The introductory letter should always be delivered to the concerned person at the time of meeting with him or her. Because during the first meeting you would be able to provide lot of information to the customer and could explain in person about the attachments too.4. Your introductory letter must not be sent via post, and never through electronic media.5. One of the keys of success is the development of personal working-cum-friendly relationship with the concerned person, whether he or she looks after export/import section in the customers? offices, or one of the officials working in Chamber of Commerce, or working in Customs, or working in Port, or working for shipping companies, etc. etc. Sincere friendship does wonders!!!6. For continuous success, each agency has to be in constant touch with its clients, providing them all relevant and general information and also to get information from them. Feedback against any inquiry either from manufacturers or from importers, must be taken or given, in order to take you seriously by the manufacturers (exporters) and the importers as well.7. Marketing ideas, as mentioned in the GRW Agencies private website, could also be included in a marketing plan, depending on the requirements of each respective territory. 8. Trust me, you would find each and every member at the GRW) to provide all sorts of assistance, guidance, information, as and when required by the G11 agencies worldwide .
------------------------------------------------------------------------------------------------------ DEAR GRW AGENCIES: YOU CAN SEND A PRESENTATION IN YOUR COUNTRY TO TRADERS, GOVERNMENT BUYING OFFICES, FACTORIES, FINANCE HOUSES, INVESTMENT FIRMS, AND IMPORTERS OF ALL TYPES. JUST COPY AND PASTE THE ABOVE TEMPLATE ON YOUR LETTERHEAD AND EMAIL, FAX, MAIL, OR DELIVER IT TO MANY POTENTIAL CLIENTS IN YOUR COUNTRY.GOOD LUCK!FEEL FREE TO ADJUST THE ABOVE TEMPLATE TO FIT YOUR CLIENT BASE IN YOUR COUNTRY. THE ONLY WAY YOU GET RESULTS IS BY TAKING A PROACTIVE APPROACH IN CONTACTING POTENTIAL CLIENTS.
MORE MARKETING IDEAS YOU CAN ASK YOUR VARIOUS GOVERNMENT AGENCIES WHAT PRODUCTS THEY ARE IMPORTING AND YOU CAN LET US KNOW SO WE CAN QUOTEYOU CAN CHECK ALL THE IMPORTERS, TRADERS, BUYERS IN YOUR COUNTRIES OF VARIOUS GOODS AND SERVICES TO SEE IF WE CAN PROVIDE A QUOTE FOR THEM. HOW CAN YOU PUBLICIZE GRW PRODUCTS AND SERVICES IN YOUR AREA?YOU CAN RUN ADVERTISEMENTS IN YOUR LOCAL NEWSPAPERS, TRADE MAGAZINES AND OTHER MEDIA.AVENUES IN YOUR AREA. SINCE GRW DOES NOT SUBSIDIZE THESE ADVERTISEMENTS, ONLY YOU AS THE GRW AGENCY CAN DECIDE WHAT YOU CAN AFFORD TO DO IN YOUR AREA IN ADVERTISING. FOR THOSE WITH LITTLE OR NO ADVERTISING BUDGET, THEN YOU CAN GET CREATIVE IN WAYS TO LET CLIENTS KNOW THE GRW PRODUCTS AND SERVICES. YOU CAN CALL CLIENTS. YOU CAN MAIL COPIED DATA FROM OUR WEB SITE OUT AND PUT YOUR NAME, ADDRESS, PHONE AND YOUR EMAIL ON THEM. HOW INSTANT MESSAGING CAN HELP YOU?The instant messenger Id's to reach GRW are:skype: grwglobalwww.skype.com/ and the WhatsApp ID can be provided you if you email asking for it. It only takes a few moments. Once you get your id, then email GRW at grwglobal@aol.com with cc to jbradley@grwglobal.com with your new Skype id. WHATSAPP ID WILL BE GIVEN ON REQUEST.Always use your agency code number when communicating with GRW.SENDING EMAILS BACK AND FORTH CAN LOSE A LOT OF TIME, BUT BY USING THE FREE SKYPE OR WHATSAPP PROGRAM, ALLOWS YOU TO EITHER USE VOICE TO TALK FOR FREE OR TYPE FOR INSTANT MESSAGE AND INSTANT REPLY. IF WE ARE NOT ONLINE WHEN YOU MESSAGE US OR VICE VERSA, THEN THE MESSAGE IS LEFT FOR A REPLY WHEN EITHER GRW OR YOU SIGN BACK ON.PLEASE TAKE ADVANTAGE OF THIS INSTANT MESSAGE IDEA AS IT CAN GREATLY INCREASE OPPORTUNITIES FOR QUICKER ACTION WHICH COULD LEAD TO MORE SUCCESS ON CONCLUDING YOUR BUSINESS. THIS THEN LEADS TO GREATER PROFITS FOR YOU. IF YOU HAVE ANY MARKETING IDEAS THAT WE CAN SHARE WITH OTHER GRW AGENCIES, THEN PLEASE EMAIL THEM TO grwglobal@aol.com AS THE SUCCESS OF ONE AGENCIES CAN HAVE POSITIVE BENEFITS FOR OTHER GRW AGENCIES TOO. SUGGESTIONS FOR MAKING AN EFFECTIVE MARKET PLAN A. Set-up and Support Sources Before we start to develop a marketing plan, the developer must know following facts: 1. What type of commercial operational set up is available plus staff strength.2. Source of support including product support coming from (whether from Principals or Suppliers);3. What sort of commodities/products would be involved.4. Target Markets (whether domestic, exports, imports, distribution, agency). Let us find out proper answers of the above questions. 1. Suppose you have a one-room office equipped with necessary office stationary including computer, one assistant and one office-boy.2. Your company is one of the exclusive GRW Agency in a particular territory. Agency?s main function is to find buyers in the territory for the goods being imported from overseas, and at the same time to find sellers (preferably manufacturers) being exported to overseas countries from the territory. Both import and export trade has to be routed via GRW’S s unique Trade Platform.3. You will have to select about 3 products for exports from the territory and 3 products for import into the territory.4. Target markets for exports would be recommended by the GRW, while the supply sources for the goods to be imported into the territory shall be arranged by the GRW as well. In this way your agency is lucky to have GRW, which is ready and willing to do all legwork for getting buyers for the products being offered from you for exports, and to dig out competitive and reliable supply sources for products as and when required in the territory from time to time. B. OBJECTIVES Once the set-up and support chain is done, then you should decide what are your objectives, in other words what you expect to get from the marketing plan. Therefore your 2nd step should be to jot-down the objectives from an effective marketing plan. 1. To keep the prestigious GRW Agency intact.2. To make reasonable profit on a regular basis.3. To improve exports and imports trade by adding more commodities/products.4. To expand commercial activities by bringing new products and increasing staff strength.5. To enhance business volume, initially on yearly basis, then half-yearly basis, then quarterly basis and finally on monthly basis C. HOMEWORK FOR THE AGENCIES Third step for each GRW agency should be to get all relevantinformation that is necessary for survival in commercial trade. Therefore, each agency will have to do complete home-work of each respective territory before jumping to develop a marketing plan. Homework includes following: 1. To study the GRW websites (Private / Public) thoroughly until each and every page is fully understood. It may take a week, a month or even more, but before an agency take any further action, the agency has to understand what sort of facilities and financial assistance are being offered from the platform of GRW, plus various products and commodities that are available from different origins under the single platform. IT IS OBVIOUS WITHOUT HAVING KNOWLEDGE OF THE FACILITIES, VITAL INFORMATION AND PRODUCTS FROM DIFFERENT ORIGINS AVAILABLE AT GRW, THEN HOW ONE WOULD BE ABLE TO MARKET THE PRODUCTS TO THE POTENTIAL CLIENTS (WHETHER IT IS FOR IMPORT INTO A TERRITORY OR EXPORT FROM A TERRITORY). Since fresh information, changes in prices, availability of new products/commodities, etc. are normally done on GRW websites from time to time, it is therefore highly recommended to visit all GRW websites regularly.2. To identify the products to initially deal with (only those products/commodities should be identified over which an agency has a little control, for example information about the products, an access to couples of established dealers/importers/exporters, etc.3. To visit personally the Chamber of Commerce Office, Port and Customs, in order to get list of the products/commodities that are available for export from your territory and list of the products that are being imported into the territory. You can easily identify the products of interest from the lists obtained from the Chamber of Commerce and from the Customs.4. To get in touch with the shipping companies or shipping agents, shipping brokers, to get indicative freight rates for containerized vessel and for break-bulk (shipload of about 15,000 tons of rice or wheat or sugar) from port of origin to one of the regular ports of your territory. May I REPEAT FREIGHT WOULD BE ONE OF THE KEY FACTORS WHILE CONCLUDING ANY TRANSACTION WITH THE POTENTIAL CLIENTS. THEREFORE, AN UPDATE KNOWLEDGE ON FREIGHT MARKET HAS TO BE AVAILABLE WITH YOU.5. In addition to the clients which are already in the Agency?s list, the agency should pay personal visits to Chamber of Commerce, Trade Associations of different products, and other similar bodies, to get list of manufacturers, exporters and importers limited to the commodities and products, short-listed by the agency.6. Once the list is obtained, then ensure that the companies are regular business people and their track-record is OK. For the financial soundness and successful track-record could easily be obtained from Banks, Chamber of Commerce, while market reputation could be received from number of traders operating in each respective territory.7. Once the products/commodities are identified, you should start contacting personally the respective manufacturers, millers, processors, miners, stockiest for obtaining initially indicative prices for the respective commodities including packing mode, specifications, delivery period, expiry date (if any), port of loading, payment terms, and other terms, if any. From importers you may get specific inquiry for the products/commodities the potential importer is interested, in order to get competitive offers through GRW Head Office.8. Agency should conduct a brief market study, limited to the products selected initially, in respect of the prevailing prices of products made by different manufacturers, specifications, packing modes available, products support, etc. etc. C-2 ADDITONAL . HOMEWORK FOR THE AGENCIES<> An agency must have update information on the following: 1. import & export policies, prevailing in the territory. 2. Customs Tariff (government taxes applicable on imports of the products and commodities, identified by the agency initially). 3. Customs Tariff (government taxes, if any, applicable on exports of those products and commodities that were identified by the agency initially or any subsidy allowed from the government on exports of a particular product). Commercial trade is always governed based on the trade policies and customs tariff, as announced by the government from time to time. Each country's commercial trade policy plus customs tariff is linked with the commercial trade policy plus customs tariff of the other country (exporting or importing country). Trade between two countries would only be possible if the policies of each country are found competitive enough to be beneficial for both the countries. D. Development of Marketing Plan After successful completion of A, B and C, three steps, you would be ready to develop an effective marketing plan. The agency making a marketing plan has to actively and aggressively engaged in commercial transactions right from the beginning and be involved until the transaction is finally executed to entire satisfaction of the buyer and the seller strictly in accordance with the terms and conditions of the contract/agreement. Following promotional ideas are suggested to include in the proposed marketing plan. 1. To draft a short introductory letter with several attachments.2. You may select the first 5 potential customers from your list and start paying visit them one-by-one. After the first 5 customers are done, then you select the other 5-customers on the list and so on.3. Do not make a prior appointment. You may end up in the situation where the potential customer refused to meet you without a prior appointment. You can always tender your apology for not taking prior appointment, but at the same time request for a fresh appointment on the day suits to the customer. You may tell the person you represent one of the international groups from the US, which you wish to introduce to the potential customer. But never give the introductory letter to the person; you may, however, hand over your business-card for onward delivery to the concerned person. The introductory letter should always be delivered to the concerned person at the time of meeting with him or her. Because during the first meeting you would be able to provide lot of information to the customer and could explain in person about the attachments too.4. Your introductory letter must not be sent via post, and never through electronic media.5. One of the keys of success is the development of personal working-cum-friendly relationship with the concerned person, whether he or she looks after export/import section in the customers? offices, or one of the officials working in Chamber of Commerce, or working in Customs, or working in Port, or working for shipping companies, etc. etc. Sincere friendship does wonders!!!6. For continuous success, each agency has to be in constant touch with its clients, providing them all relevant and general information and also to get information from them. Feedback against any inquiry either from manufacturers or from importers, must be taken or given, in order to take you seriously by the manufacturers (exporters) and the importers as well.7. Marketing ideas, as mentioned in the GRW Agencies private website, could also be included in a marketing plan, depending on the requirements of each respective territory. 8. Trust me, you would find each and every member at the GRW) to provide all sorts of assistance, guidance, information, as and when required by the G11 agencies worldwide .
------------------------------------------------------------------------------------------------------ DEAR GRW AGENCIES: YOU CAN SEND A PRESENTATION IN YOUR COUNTRY TO TRADERS, GOVERNMENT BUYING OFFICES, FACTORIES, FINANCE HOUSES, INVESTMENT FIRMS, AND IMPORTERS OF ALL TYPES. JUST COPY AND PASTE THE ABOVE TEMPLATE ON YOUR LETTERHEAD AND EMAIL, FAX, MAIL, OR DELIVER IT TO MANY POTENTIAL CLIENTS IN YOUR COUNTRY.GOOD LUCK!FEEL FREE TO ADJUST THE ABOVE TEMPLATE TO FIT YOUR CLIENT BASE IN YOUR COUNTRY. THE ONLY WAY YOU GET RESULTS IS BY TAKING A PROACTIVE APPROACH IN CONTACTING POTENTIAL CLIENTS.